New Digital Life for Hasselblad V Lenses

08.2017 - Older lenses from Hasselblad enjoy uninterrupted popularity among many photographers. On the used market the high-quality glasses of the V series (500 series) are numerous and in demand. Even after discontinuing production, the lenses achieved solid prices there, partly due to the ban on Carl Zeiss optics.

Kits for a special price until September 23rd

In order to bring the V-lenses together with the versatile camera ALPA 12 FPS and modern backs, we have developed a corresponding set included in our assortment. For the introduction, the camera kit is available until the 23rd of September as an exclusive summer special. Compactly housed in a suitcase, it opens up new possibilities for the owners of Hasselblad V lenses.



Thanks to its characteristics, the ALPA 12 FPS is ideally suited for this task: the "vintage" series V glasses are equipped with a mechanical central locking system. This remains permanently open during use. Only the aperture of the lenses is used. The shutter takes the ALPA 12 FPS with its robust and fast slot closure (up to 1/4000 sec.). The CMOS sensors, which are installed in modern digital devices, also allow working with LifeView and allow perfect focusing.

Results of the field test of Zeiss lenses in 2013. © ALPA
Zeiss Distagon T* 3.5/60 mm

Zeiss Planar T* 3.5/100 mm


Our Kit contains everything you need to use the V Lenses with the ALPA 12 FPS:

ALPA 12 FPS Hasselblad V Kit

• Camera module ALPA 12 FPS with two batteries, charger and protective covers
• Handle black for ALPA 12 FPS
• Cable for triggering a digital back
• The necessary adapters for mounting the V-lenses
• Adapter for mounting a digital rear of your choice
• Bayonet and tilt/swing adapter, which allows a sharpening extension according to Scheimpflug
• ALPA dovetail adapter for tripod, square and UniQ / C standard

The set is available at a special price of CHF 9,990 (ex Works Switzerland) until September 23rd.

With the camera kit for Hasselblad V, ALPA breathes new digital life into valuable lenses. In the future, we will make additional lenses available for use with the ALPA 12 FPS. This sustainability and modularity were the main objectives we pursued with the development of the camera. During the course of the RADO Product Design Awards, the jury emphasized on these characteristics as positive arguments. At the same time, the camera also secures the valuable investment of photographers in older, but high-quality equipment.

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ALPA 12 FPS Hasselbad V Kit
ALPA 12 FPS

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