WE ARE TOOLMAKERS
ALPA is one of the rare manufacturers of cameras in Switzerland and an outstanding manufacturer of high-end imaging instruments in the global market. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs.
Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We simply provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material and an open ear to all the wishes of our customers.
ALPA's clients include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers and photo enthusiasts around the globe. They appreciate the authenticity, reliability, innovation and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism and the spirit of discovery.
by Julian Calverley - Painter J.M.W. Turner's House in Twickenham - Until October you can visit a Turner retrospective about the painter and Switzerland at Kunsthaus Luzern, organized in collaboration with Tate, London: Turner - The Sea and the Alps - till 13 October 2019 in Lucerne
ALPA Instagram Feed
ALPA on Social Media
09.2019 - The 2015/2016 portfolio revisited - Our featured homepage photographs in September.
09.2019 - Panoramic Flat Stitching with the ALPA 12 PANO
09.2019 - The "Flat Stitching Machine" for extraordinary panoramas.
09.2019 - A reminiscence and for improved insight in tricky situations.
09.2019 - A classic adapted for a PLUS.
09.2019 - From 10 September to 9 October 2019, photographs by Duesseldorf photographer Herbert Boettcher will be on view as part of a group exhibition during the 3rd International Industrial Photography Festival in Liaoning (Beizhen), China.
07.2019 - Not the usual location to bring your ALPA to, but certainly a really spectacular one.
07.2019 - The Etihad Inflight Magazine features the classic ALPA camera in their newest publication.
06.2019 - The National Geographic Travel Photo Contest receives over ten thousand submissions from more than 185 countries. The ALPA photographer gets honored with the PEOPLE'S CHOICE AWARD 2019 for his stunning photo from the Seada Larung Gar Buddhist Academy, China.
06.2019 - A selection of new works by ALPA photographers.