WE ARE TOOLMAKERS
ALPA is one of the rare manufacturers of cameras in Switzerland and an outstanding manufacturer of high-end imaging instruments in the global market. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs.
Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material, and an open ear to all the wishes of our customers.
ALPA's clients include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts around the globe. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.
by Paul Milburn - Portfolio Modernism
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02.2020 - On the passing of our highly esteemed, long-standing representative for Mainland China, Hong Kong, Macao, and Taiwan today, 28 Februar 2020.
02.2020 - Well conceived design pays off.
12.2019 - Introducing ALPA XO for the FUJIFILM GFX100: Ultimate Protection, Better Ergonomics, Advanced Cinematography - Simply more than just a cage - Instroducury Discount of 10% unitl end of Januar 2020
12.2019 - The "larger than large" format ALPA Switar Cine Primes for the real large format...
12.2019 - Special kit offerings for end of 2019.
01.2020 - A selection of new works by ALPA photographers.
11.2019 - A selection of new works by ALPA photographers.
10.2019 - Join us to celebrate the opening of Anna Dobrovolskaya-Mints's first exhibition “Zero F*cks Given” at Zurich's biggest photography art walk.
10.2019 - Marcel Rickli presents his series about the disposal of radioactive waste.
09.2019 - Italian photographer Luca Campigotto presents new works in his home country.