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WE ARE TOOLMAKERS - FOR MORE THAN 20 YEARS


The beginning of the ALPA story reaches all the way back to the time of World War II. The first ALPA camera had been on the market for several years, but it was not until the 19th of February 1946 that the Swiss manufacturers Pignons SA, Ballaigues, registered the brand. In the following years, ALPA and their 35mm cameras became legendary. The production of these cameras reached its climax between 1960 and 1970.

In the 1980s, the boom stopped. Switzerland’s industry was hit by the vast economic globalisation. A lot of Swiss manufacturers faced financial and technical difficulty and some were even forced to close their doors. Among them, despite their outstanding products, was Pignons SA. The ALPA 11 remained their last camera.

50 years after the registration through Pignons SA, Ursula Capaul and Thomas Weber bought the brand on the 29th of February 1996. They revived and repositioned it as a modular medium format platform, adopting the qualities of the earlier ALPA-Generations, like their outstanding precision, their quality and their function-oriented design. The new ALPA of Switzerland was born alongside the new ALPA 12 camera.

Since then, another two decades have passed. In 2016, ALPA celebrated 20 years of medium format with the ALPA 12 platform - as well as 70 years of existence. It was a year of reminiscing, it reminded us of the untold stories about ALPA from all these years.

Today, ALPA is one of the last manufacturers of cameras in Switzerland, and an outstanding manufacturer in the global market. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs. Much like musical instruments, these tools require the practised fingers and the careful eye of a master. ALPA's photographers do not require automatic functions or a constant stream of new models. We simply provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material and an open ear to all the wishes of our customers.

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  • ALPA and Moving Image Projects

    12.2017 - ALPA is the perfect combination of medium-format photography and large format moving image.

  • ALPA Kits 100 MP

    12.2017 - ALPA offers Kits with Hasselblad H6D-100c.

  • LA and NY from Above

    12.2017 - For his latest Publication "LANY", photographer Jeffrey Milstein explored Los Angeles and New York out of helicopters. Using high-resolution setups, he opens up new perspectives.

  • The ALPA GON Tripod Case for a Festive Price

    12.2017 - The modular ALPA GON system allows photographers to choose the right setting for each shooting and can be adjusted in a few simple steps. Until the end of the year, we offer the modules as a set in a tripod case for a special price of CHF 2,998 (ex Works Switzerland).

  • Internet Subjective

    12.2017 - With his latest work, photographer Philipp Klak takes the viewer to the parallel world of data centers.

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